Soho W1 is Georgian and early Victorian and renter-heavy: 98% of homes here are flats and 2% are houses, across 4,257 households (ONS Census 2021).
With 52% private renting against 20% owner-occupied, most W1 bookings land on a move-in day rather than a weekend.
Soho substrates run to with metal stud partitions between rooms, over dot-and-dab plasterboard over blockwork, the reality on the streets around Carnaby Street and Golden Square. Nothing is drilled until the wall has been sounded, because Soho gives us short screws that grip only the board and slowly lever it off the dabs, and with 52% of homes here privately rented, it sets the booking date as often as the job does is the mistake that costs a W1 customer twice.
Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate. What shapes the job more is the neighbourhood itself — post-production studios, restaurants and above-shop flats packed into a Georgian grid — which is why a W1 quote is not a Westminster average.
Getting to the door matters as much as the job: pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Tottenham Court Road (Central, Northern, Elizabeth line) is the nearest station, and a two-person crew and a Luton for flats; three or four crew and two vans for houses with lofts, cellars or garages.