Census 2021 puts Soho at 4,257 households with a median age of 33.9. The Georgian and early Victorian stock is renter-heavy, which is why 2% houses and 98% flats need different handling in W1.
52% of households rent privately and 20% own, which is why hoarder clearance demand here peaks around tenancy changeovers and completion dates.
Walls are with metal stud partitions between rooms, over dot-and-dab plasterboard over blockwork — which is what a 98% flat share across the ONS neighbourhood covering Soho actually produces, so the fixing that matters in Soho is chosen on site — the usual failure here is in W1, short screws that grip only the board and slowly lever it off the dabs — the pattern behind 4,257 households inside the W1 neighbourhood.
Two streets can behave very differently in Soho: post-production studios, restaurants and above-shop flats packed into a Georgian grid. The quote reflects the street the job is actually on. Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate.
On access, pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default — one reason two to four operatives depending on severity, with PPE for biohazard handling and a plain, unmarked vehicle available on request. Fitters travelling in use Tottenham Court Road (Central, Northern, Elizabeth line).