4,257 households sit inside the W1 neighbourhood covering Soho. The build is Georgian and early Victorian, the tenure profile renter-heavy, and 98% of those homes are flats.
Because 52% of Soho is privately rented and 28% socially rented, a lot of W1 work is agreed with a landlord or managing agent rather than the person opening the door.
Walls are with metal stud partitions between rooms, over dot-and-dab plasterboard over blockwork, which is why Westminster City Council kerb rules get settled before the van is loaded, so the fixing that matters in Soho is chosen on site — the usual failure here is Soho gives us short screws that grip only the board and slowly lever it off the dabs, where 20% owner-occupation means the same home is booked again rather than a new tenant each year.
Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate. What shapes the job more is the neighbourhood itself — post-production studios, restaurants and above-shop flats packed into a Georgian grid — which is why a W1 quote is not a Westminster average.
Pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Nearest station is Tottenham Court Road (Central, Northern, Elizabeth line), and one or two crew depending on access; American-style and full-height units on an upper floor with no lift are booked as a two-person job as standard.