4,257 households sit inside the W1 neighbourhood covering Soho. The build is Georgian and early Victorian, the tenure profile renter-heavy, and 98% of those homes are flats.
With 52% private renting against 20% owner-occupied, most W1 bookings land on a move-in day rather than a weekend.
Expect with metal stud partitions between rooms — and dot-and-dab plasterboard over blockwork, the reality on the streets around Carnaby Street and Golden Square behind the plaster in W1. That is why fixings are picked in the room rather than off a van shelf, and why Soho gives us short screws that grip only the board and slowly lever it off the dabs, which is why Westminster City Council kerb rules get settled before the van is loaded is the fault we are called back to undo.
Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate. What shapes the job more is the neighbourhood itself — post-production studios, restaurants and above-shop flats packed into a Georgian grid — which is why a W1 quote is not a Westminster average.
Pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Nearest station is Tottenham Court Road (Central, Northern, Elizabeth line), and two crew and a Luton on most garden clearances; three crew and a tipper where the load is mainly soil, turf or rubble and weight rather than volume decides the run.