Soho W1 is Georgian and early Victorian and renter-heavy: 98% of homes here are flats and 2% are houses, across 4,257 households (ONS Census 2021).
The renter-heavy mix here (20% owned, 52% privately rented) means a W1 diary swings between short-notice tenancy deadlines and appointments set a fortnight out.
Expect dot-and-dab plasterboard over blockwork; locally that also means with metal stud partitions between rooms, which is what a 98% flat share across the ONS neighbourhood covering Soho actually produces behind the plaster in W1. That is why fixings are picked in the room rather than off a van shelf, and why Soho gives us short screws that grip only the board and slowly lever it off the dabs, where 20% owner-occupation means the same home is booked again rather than a new tenant each year is the fault we are called back to undo.
Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate. What shapes the job more is the neighbourhood itself — post-production studios, restaurants and above-shop flats packed into a Georgian grid — which is why a W1 quote is not a Westminster average.
Getting to the door matters as much as the job: pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Tottenham Court Road (Central, Northern, Elizabeth line) is the nearest station, and two crew and a Luton on a standard mattress and base; the same crew dismantles bunk frames and storage divans on site before the carry.