In Soho (W1) the split is 98% flats to 2% houses over 4,257 households, and the stock is Georgian and early Victorian.
Because 52% of Soho is privately rented and 28% socially rented, a lot of W1 work is agreed with a landlord or managing agent rather than the person opening the door.
Soho substrates run to dot-and-dab plasterboard over blockwork in Soho, with metal stud partitions between rooms, measured on the walk in from Tottenham Court Road (Central, Northern, Elizabeth line) rather than assumed from a map. Nothing is drilled until the wall has been sounded, because Soho gives us short screws that grip only the board and slowly lever it off the dabs, the reality on the streets around Carnaby Street and Golden Square is the mistake that costs a W1 customer twice.
Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate. What shapes the job more is the neighbourhood itself — post-production studios, restaurants and above-shop flats packed into a Georgian grid — which is why a W1 quote is not a Westminster average.
Getting to the door matters as much as the job: pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Tottenham Court Road (Central, Northern, Elizabeth line) is the nearest station, and two crew and a Luton for a studio or one-bed; three crew and a second van on two- and three-bedroom apartments or any duplex.