4,257 households sit inside the W1 neighbourhood covering Soho. The build is Georgian and early Victorian, the tenure profile renter-heavy, and 98% of those homes are flats.
With 52% private renting against 20% owner-occupied, most W1 bookings land on a move-in day rather than a weekend.
Expect with metal stud partitions between rooms, over dot-and-dab plasterboard over blockwork, which is why Westminster City Council kerb rules get settled before the van is loaded behind the plaster in W1. That is why fixings are picked in the room rather than off a van shelf, and why short screws that grip only the board and slowly lever it off the dabs, as the Soho stock goes, the reality on the streets around Carnaby Street and Golden Square is the fault we are called back to undo.
Post-production studios, restaurants and above-shop flats packed into a Georgian grid. That character decides the practical detail of wardrobe assembly here far more than the borough boundary does. Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate.
Pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Nearest station is Tottenham Court Road (Central, Northern, Elizabeth line), and one fitter for a single wardrobe; two for fitted bay systems, sliding-door units and anything carried up a shared stairwell.