The W1 stock around Carnaby Street and Golden Square is Georgian and early Victorian. ONS records 98% flats, 2% houses and 4,257 households in Soho.
52% of households rent privately and 20% own, which is why TV mounting demand here peaks around tenancy changeovers and completion dates.
Walls are dot-and-dab plasterboard over blockwork; locally that also means with metal stud partitions between rooms — the reality on the streets around Carnaby Street and Golden Square, so the fixing that matters in Soho is chosen on site — the usual failure here is in W1, short screws that grip only the board and slowly lever it off the dabs — and with 53% one-person households in Soho, one adult is usually the only pair of hands on site.
Two streets can behave very differently in Soho: post-production studios, restaurants and above-shop flats packed into a Georgian grid. The quote reflects the street the job is actually on. Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate.
Getting to the door matters as much as the job: pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Tottenham Court Road (Central, Northern, Elizabeth line) is the nearest station, and one fitter up to 43 inches, two for anything larger or where the screen has to go up a stairwell.
