Walk Soho from Carnaby Street and Golden Square outwards and the Georgian and early Victorian pattern is obvious: 98% of the 4,257 households in W1 live in flats, 2% in houses.
Private renting sits at 52% and owner-occupation at 20%; the first group books all hanging and mounting services at short notice, the second plans it.
Soho substrates run to dot-and-dab plasterboard over blockwork; locally that also means with metal stud partitions between rooms — which is what a 98% flat share across the ONS neighbourhood covering Soho actually produces. Nothing is drilled until the wall has been sounded, because in W1, short screws that grip only the board and slowly lever it off the dabs — which is why Westminster City Council kerb rules get settled before the van is loaded is the mistake that costs a W1 customer twice.
Two streets can behave very differently in Soho: post-production studios, restaurants and above-shop flats packed into a Georgian grid. The quote reflects the street the job is actually on. Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate.
Pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Nearest station is Tottenham Court Road (Central, Northern, Elizabeth line), and one fitter for a typical multi-item visit; two where anything crosses 30kg or has to be carried up a shared stairwell.
