Soho W1 is Georgian and early Victorian and renter-heavy: 98% of homes here are flats and 2% are houses, across 4,257 households (ONS Census 2021).
With 52% private renting against 20% owner-occupied, most W1 bookings land on a move-in day rather than a weekend.
Expect dot-and-dab plasterboard over blockwork; locally that also means with metal stud partitions between rooms, the pattern behind 4,257 households inside the W1 neighbourhood behind the plaster in W1. That is why fixings are picked in the room rather than off a van shelf, and why Soho gives us short screws that grip only the board and slowly lever it off the dabs, which is what a 98% flat share across the ONS neighbourhood covering Soho actually produces is the fault we are called back to undo.
Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate. What shapes the job more is the neighbourhood itself — post-production studios, restaurants and above-shop flats packed into a Georgian grid — which is why a W1 quote is not a Westminster average.
Pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Nearest station is Tottenham Court Road (Central, Northern, Elizabeth line), and one fitter for a small shed on a ready base; two for anything over 8x6ft or where roof panels need lifting together.