Census 2021 puts Fitzrovia at 4,257 households with a median age of 33.9. The Georgian and early Victorian stock is renter-heavy, which is why 2% houses and 98% flats need different handling in W1.
52% of households rent privately and 20% own, which is why BBQ cleaning demand here peaks around tenancy changeovers and completion dates.
Walls are dot-and-dab plasterboard over blockwork; locally that also means with metal stud partitions between rooms — measured on the walk in from Goodge Street (Northern) rather than assumed from a map, so the fixing that matters in Fitzrovia is chosen on site — the usual failure here is in W1, short screws that grip only the board and slowly lever it off the dabs — the pattern behind 4,257 households inside the W1 neighbourhood.
Two streets can behave very differently in Fitzrovia: media offices, university buildings and Georgian terraces around Charlotte Street. The quote reflects the street the job is actually on. Fitzrovia sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate.
On access, weekday CPZ, narrow service roads and buildings with staircase-only access above the second floor — one reason one technician with a van-mounted dip tank; two where a barbecue has to be carried through a flat to reach a terrace. Fitters travelling in use Goodge Street (Northern).