Soho W1 is Georgian and early Victorian and renter-heavy: 98% of homes here are flats and 2% are houses, across 4,257 households (ONS Census 2021).
Because 52% of Soho is privately rented and 28% socially rented, a lot of W1 work is agreed with a landlord or managing agent rather than the person opening the door.
Expect dot-and-dab plasterboard over blockwork; locally that also means with metal stud partitions between rooms, which is why Westminster City Council kerb rules get settled before the van is loaded behind the plaster in W1. That is why fixings are picked in the room rather than off a van shelf, and why Soho gives us short screws that grip only the board and slowly lever it off the dabs, the reality on the streets around Carnaby Street and Golden Square is the fault we are called back to undo.
Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate. What shapes the job more is the neighbourhood itself — post-production studios, restaurants and above-shop flats packed into a Georgian grid — which is why a W1 quote is not a Westminster average.
Pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Nearest station is Tottenham Court Road (Central, Northern, Elizabeth line), and two movers as standard, three where a Victorian stair turn, a heavy item or a tight completion-day schedule makes the extra pair of hands worth the hourly cost.