Census 2021 puts Willesden at 3,705 households with a median age of 35.1. The mainly Victorian stock is renter-heavy, which is why 24% houses and 76% flats need different handling in NW10.
49% of households rent privately and 31% own, which is why all hanging and mounting services demand here peaks around tenancy changeovers and completion dates.
Willesden substrates run to lath and plaster over timber studs; locally that also means with solid brick on the party and external walls — where 31% owner-occupation means the same home is booked again rather than a new tenant each year. Nothing is drilled until the wall has been sounded, because a plasterboard plug spun into lime plaster in NW10, which crumbles the key and drops the panel — measured on the walk in from Willesden Green (Jubilee) rather than assumed from a map is the mistake that costs a NW10 customer twice.
Two streets can behave very differently in Willesden: willesden Green's library and high road, with terraces spreading towards Neasden. The quote reflects the street the job is actually on. Willesden is outside the Congestion Charge zone but inside ULEZ; our vehicles are compliant, so nothing is added for it.
On access, high Road red route, permit bays on side streets and narrow rear accesses — one reason one fitter for a typical multi-item visit; two where anything crosses 30kg or has to be carried up a shared stairwell. Fitters travelling in use Willesden Green (Jubilee).