Census 2021 puts Soho at 4,257 households with a median age of 33.9. The Georgian and early Victorian stock is renter-heavy, which is why 2% houses and 98% flats need different handling in W1.
Private renting sits at 52% and owner-occupation at 20%; the first group books oven cleaning at short notice, the second plans it.
Soho substrates run to dot-and-dab plasterboard over blockwork in Soho, with metal stud partitions between rooms — which is why Westminster City Council kerb rules get settled before the van is loaded. Nothing is drilled until the wall has been sounded, because in W1, short screws that grip only the board and slowly lever it off the dabs — the pattern behind 4,257 households inside the W1 neighbourhood is the mistake that costs a W1 customer twice.
Two streets can behave very differently in Soho: post-production studios, restaurants and above-shop flats packed into a Georgian grid. The quote reflects the street the job is actually on. Soho sits inside the Congestion Charge zone as well as ULEZ, so both are itemised on the quote rather than absorbed into an hourly rate.
Pedestrian zones, night-time economy congestion and no lifts in most walk-ups — carry-up is the default. Nearest station is Tottenham Court Road (Central, Northern, Elizabeth line), and one technician and a van-mounted dip tank; two for commercial ranges or where a lift booking limits the time on site.