The short answer
If you have under £1,000, start with regular domestic cleaning or short-let turnarounds — the lowest barrier, the fastest first customer, and revenue that repeats without re-selling. If you have £2,500 or more, carpet and upholstery cleaning and jet washing pay back fastest, because the machine buys you a 55–70% gross margin instead of a 35% one.
If your goal is a business you can eventually sell rather than a job you own, commercial contract cleaning and window cleaning rounds are the two models with a resale market: rounds change hands at roughly three to five times monthly value, and contracted commercial income is valued on multiples of profit.
£350
Lowest realistic start-up cost, domestic
30–75%
Gross margin spread across the models
1–10 mo
Ramp to a full working week
£28k–£70k
Typical year-one turnover, owner-operated
The eight models compared
One table, five decisions. Start-up cost is what it takes to be trading legally and safely; margin is gross, after direct labour and materials but before your own overheads.
| Model | Start-up | What you charge | Gross margin | Ramp | Repeat |
|---|---|---|---|---|---|
| Regular domestic cleaning | £350–£1,200 | £18–£28 per hour, 2–3 hour visits | 30–45% | 1–3 mo | Very high |
| End of tenancy cleaning | £900–£3,000 | £160–£420 per property, fixed price | 35–50% | 2–4 mo | High |
| Commercial and office contract cleaning | £1,200–£4,500 | £16–£24 per operative hour, contracted monthly | 25–40% | 4–9 mo | Very high |
| Carpet and upholstery cleaning | £2,500–£8,000 | £45–£75 per room, £120–£320 per job | 55–70% | 3–6 mo | Medium |
| Jet washing and exterior surface cleaning | £1,800–£6,500 | £3–£7 per m², £180–£650 per driveway | 50–65% | 2–5 mo | Low |
| Window and gutter cleaning | £1,500–£5,500 | £15–£35 per house, £90–£220 for gutters | 55–75% | 3–8 mo | Very high |
| Airbnb and short-let turnaround cleaning | £600–£2,500 | £45–£110 per changeover, plus linen | 35–50% | 1–4 mo | Very high |
| Specialist deep, after-builders and hoarder cleaning | £1,500–£6,000 | £350–£2,500+ per project, or £3–£6 per m² | 40–60% | 4–10 mo | Low |
- Regular domestic cleaning£350–£1,200
- End of tenancy cleaning£900–£3,000
- Commercial and office contract cleaning£1,200–£4,500
- Carpet and upholstery cleaning£2,500–£8,000
- Jet washing and exterior surface cleaning£1,800–£6,500
- Window and gutter cleaning£1,500–£5,500
- Airbnb and short-let turnaround cleaning£600–£2,500
- Specialist deep, after-builders and hoarder cleaning£1,500–£6,000Experience strongly recommended
Model your own profit
Turnover is vanity in this sector — a full diary at the wrong price is how most first-year cleaning businesses fail. Set a workload you could genuinely sustain and see what actually lands in your pocket.
Profit model
Pick a model and set your realistic weekly workload. Job values and margins come from the ranges in the comparison table below.
Overheads mean the costs you pay whether you work or not: vehicle, insurance, software, accountancy, phone and marketing. Direct labour and materials are already inside the margin range.
Annual turnover
£33,120
Gross profit before overheads
£9,936 – £14,904
Fixed overheads
£5,400 per year
Owner profit, year one
£4,536 – £9,504
Start-up cost of about £775 pays back in roughly 2 months.
Indicative only. Figures are before tax, and assume you are not yet VAT registered.
Not ready to run your own book? Hello Services works with vetted local operators across the UK — tell us your area.
Each business in detail
Each entry below states who the model suits and the single thing most likely to destroy the margin. Read the watch-out first — it is where the money goes.
Regular domestic cleaning
Weekly or fortnightly home cleans on a standing slot — the lowest-cost entry point and the most predictable revenue in the sector.
- Start-up
- £350–£1,200
- Typical price
- £18–£28 per hour, 2–3 hour visits
- Gross margin
- 30–45%
Best for: Starting solo with almost no capital and building a book you can later staff.
Watch out: Travel time between short jobs. Three scattered cleans a day can burn ninety unpaid minutes — cluster by postcode from your very first customer.
See how we deliver it: Regular domestic cleaning
End of tenancy cleaning
Deposit-standard check-out cleans for tenants, landlords and letting agents — high ticket, fast cash, and agent relationships that feed themselves.
- Start-up
- £900–£3,000
- Typical price
- £160–£420 per property, fixed price
- Gross margin
- 35–50%
Best for: Anyone who can win two or three letting agents and deliver to an inventory clerk's standard.
Watch out: Re-cleans. One failed check-out wipes out the profit on three jobs, so photograph everything and price ovens properly instead of absorbing them.
See how we deliver it: End of tenancy cleaning
Commercial and office contract cleaning
Recurring evening or daytime contracts for offices, clinics and retail — the model that turns a cleaning round into a sellable business.
- Start-up
- £1,200–£4,500
- Typical price
- £16–£24 per operative hour, contracted monthly
- Gross margin
- 25–40%
Best for: Operators who want contracted monthly income and are comfortable managing staff and cover.
Watch out: Payment terms and unfunded holiday cover. You pay cleaners weekly and get paid on 30–60 days, so model the working capital before you sign.
See how we deliver it: Office cleaning
Carpet and upholstery cleaning
Hot-water extraction for homes, lettings and offices — a skilled, equipment-led niche with the strongest margins per hour in the sector.
- Start-up
- £2,500–£8,000
- Typical price
- £45–£75 per room, £120–£320 per job
- Gross margin
- 55–70%
Best for: People happy to invest in a machine and training in exchange for a much higher hourly yield.
Watch out: Wet, slow-drying results and fibre damage. Get accredited training before you touch a wool twist or a client's sofa — the callbacks are expensive.
See how we deliver it: Carpet cleaning
Jet washing and exterior surface cleaning
Driveways, patios, forecourts and bin stores — visible, before-and-after work that sells itself from a single photo.
- Start-up
- £1,800–£6,500
- Typical price
- £3–£7 per m², £180–£650 per driveway
- Gross margin
- 50–65%
Best for: Outdoor workers who can market visually and build a commercial round to cover winter.
Watch out: Seasonality and surface damage. Two wet months can halve your quarter, and blasting block paving out of its joints is a re-sanding bill you will pay.
See how we deliver it: Jet washing
Window and gutter cleaning
Pure-water pole rounds on a four or eight-week cycle — the most repeatable, most sellable round in domestic cleaning.
- Start-up
- £1,500–£5,500
- Typical price
- £15–£35 per house, £90–£220 for gutters
- Gross margin
- 55–75%
Best for: Anyone building an asset — established rounds sell for roughly three to five times monthly value.
Watch out: Density. A round is only profitable when the next customer is two doors away, so canvass one street at a time rather than taking every enquiry.
See how we deliver it: All cleaning services
Airbnb and short-let turnaround cleaning
Same-day changeovers with linen, restocking and a photo report — tight windows, but one host with six units is a full week of work.
- Start-up
- £600–£2,500
- Typical price
- £45–£110 per changeover, plus linen
- Gross margin
- 35–50%
Best for: Reliable operators in tourist, coastal or city-centre postcodes who can work weekends.
Watch out: The 10am–4pm window. Every job lands at once, so build in a stand-in cleaner early or one sick day costs you the client.
See how we deliver it: End of tenancy cleaning
Specialist deep, after-builders and hoarder cleaning
Post-construction sparkles, extreme deep cleans and compassionate hoarding clean-ups — the least competitive, highest-ticket work available.
- Start-up
- £1,500–£6,000
- Typical price
- £350–£2,500+ per project, or £3–£6 per m²
- Gross margin
- 40–60%
Best for: Experienced cleaners ready to handle waste, PPE, safeguarding and trade relationships.
Watch out: Scope creep and waste. Quote by survey only, price the skip or waste transfer separately, and never guess a hoarding job from photos.
See how we deliver it: One-off deep cleaning
What it actually costs to start
These are the lines every UK cleaning business pays whichever model you choose. The two people usually forget are the working capital buffer and the first ninety days of marketing — and they are the two that decide whether you survive to month four.
| Cost | Typical | Why it matters |
|---|---|---|
| Company registration or sole trader set-up | £0–£50 | Sole trader registration is free; a limited company costs £50 at Companies House. |
| Public liability insurance | £90–£300/yr | £1m minimum; £5m if you want commercial contracts or letting-agent work. |
| Employers' liability insurance | £120–£400/yr | Legally required the moment you employ anyone, including part-time help. |
| Treatment risk / care of custody cover | £60–£200/yr | Covers damage to the item you are working on — essential for carpets and upholstery. |
| Core equipment and chemicals | £250–£900 | Vacuum, caddies, microfibre system, colour-coded cloths, ladders or poles. |
| Specialist machine (if applicable) | £1,200–£6,000 | Extraction machine, pressure washer and reel, or pure-water system and pole. |
| Vehicle and signage | £0–£6,000 | An estate car works for domestic; exterior and specialist work needs a van. |
| Branding, website and photography | £150–£1,200 | A one-page site with real before-and-after photos converts better than a brochure. |
| First 90 days of marketing | £300–£1,500 | Local search, leaflets on a tight radius, and a Google Business Profile from day one. |
| Working capital buffer | £1,000–£3,000 | Wages and materials go out weeks before commercial invoices come in. |
The UK legal and insurance checklist
There is no cleaning licence in the UK, which misleads a lot of new operators into thinking there is nothing to do. There is. Work through this list before your first paid job — most of it takes an afternoon.
- Register with HMRC as a sole trader, or incorporate at Companies House, before your first invoice.
- Hold public liability insurance of at least £1m — £5m is the usual threshold for commercial and agent work.
- Add employers' liability cover on the day you take on your first employee, even a weekend helper.
- Complete COSHH assessments for every chemical you carry and keep the safety data sheets in the van.
- Register as a waste carrier with the Environment Agency (or SEPA/NRW) if you remove any waste from site.
- Register with the ICO for data protection — you will hold customer addresses, keys and alarm codes.
- Put a key-handling and alarm-code policy in writing; it is the single thing commercial buyers ask about.
- Watch the VAT threshold and plan for it, because crossing it on a domestic book costs you a fifth of your price.
- Take DBS checks for anyone working unsupervised in homes, and keep right-to-work evidence for every hire.
The two that catch people out
Waste carrier registration. The moment you take anything away from a customer's property — after-builders debris, an old mattress, garden waste — you are carrying controlled waste and need to be registered. Our house clearance cost guide explains the duty-of-care paperwork in full.
Keys and alarm codes. Every commercial buyer and every letting agent will ask how you store them. A one-page written policy — coded fobs, no addresses, logged handovers — wins contracts against competitors who shrug at the question.
How to price so you actually keep the margin
The single most useful number in this business is not your hourly rate, it is your effective hourly yield: the money you keep divided by every hour the job consumed, including travel, quoting and materials. Two cleaners charging identical rates can differ by 40% on this figure.
- Time the job honestlyUse your own timings from real jobs, not the optimistic ones. Add 15% for a first visit to an unknown property.
- Add the invisible hoursTravel each way, quoting, restocking and admin. On short domestic jobs this is often a third of the day.
- Cost the consumablesChemicals, pads, bags, fuel, and machine wear. Small per job, decisive across a year.
- Apply your target marginThen round up, never down. The customer who leaves over £5 was never going to be a good customer.
Why year one goes wrong
Cleaning businesses rarely fail from lack of work. They fail from work priced below cost, spread too thinly, or delivered without a system. These six account for almost every closure we see.
Pricing on the hourly rate alone
The rate is not the price. Travel, materials, insurance, holiday cover and unpaid quoting time add 25–40% to every chargeable hour.
Taking every job in every postcode
A round spread over twenty miles never becomes profitable. Density beats volume in every one of these eight models.
Competing on being the cheapest
There is always someone cheaper and they always disappear. Compete on reliability, photographic proof and answering the phone.
Hiring before the systems exist
Staff amplify whatever you already have. Without a written specification and a checklist, hiring multiplies complaints, not profit.
No cash buffer for commercial terms
Contracts pay on 30–60 days while wages go out weekly. Businesses with full order books still fail here.
Ignoring the VAT cliff edge
Cross the threshold on domestic work and you either absorb 20% or raise prices overnight. Model the jump a year out.
The 90-day launch plan
One model, one postcode, ten proven jobs. That is the whole plan. Everything else — staff, second van, second service line — belongs to month four onwards.
- Days 1–14: choose and costPick one model, price three local competitors properly, and write down your minimum acceptable job value.
- Days 15–30: register and insureHMRC or Companies House, public liability, COSHH sheets, business bank account, and a Google Business Profile.
- Days 31–60: prove it on ten jobsWork at your real price, photograph every job, and ask for a review the same day while the result is visible.
- Days 61–90: tighten the roundDrop the outliers, cluster by postcode, raise prices on the jobs that lose money, and book the repeats in.
What good looks like at day 90
- Ten to twenty completed jobs, all photographed before and after, all at your real price.
- At least eight Google reviews naming the town you work in.
- A round tight enough that no two jobs are more than fifteen minutes apart.
- Written timings for every job type, so your next quote is arithmetic rather than a guess.
- One repeat customer type identified — the segment you will now deliberately go and win more of.
Or start with work already booked
There is a middle path between employment and a standing start. Hello Services works with vetted independent operators across our coverage areas, sending fixed-price jobs to teams who can hold a standard and turn up on time. You keep your own business, we keep the diary full while you build your own book alongside it.
Tell us your area, your model and the days you can work, and we'll come back with what's available locally.
Frequently asked questions
Related services
- Regular domestic cleaningWeekly or fortnightly home cleans on a standing slot — the lowest-cost entry point and the most predictable revenue in the sector.
- End of tenancy cleaningDeposit-standard check-out cleans for tenants, landlords and letting agents — high ticket, fast cash, and agent relationships that feed themselves.
- Office cleaningRecurring evening or daytime contracts for offices, clinics and retail — the model that turns a cleaning round into a sellable business.
- Carpet cleaningHot-water extraction for homes, lettings and offices — a skilled, equipment-led niche with the strongest margins per hour in the sector.
- Jet washingDriveways, patios, forecourts and bin stores — visible, before-and-after work that sells itself from a single photo.
- All cleaning servicesPure-water pole rounds on a four or eight-week cycle — the most repeatable, most sellable round in domestic cleaning.
You might also find useful
- Office cleaning cost UK: what you should actually payWhat the commercial market actually pays — the buyer's side of the contract you want to win.
- End of tenancy cleaning prices UK: what you should actually payCheck-out cleaning prices by property size, and the standard an inventory clerk inspects to.
- House clearance cost UK: what you should actually payWaste, duty of care and the paperwork you need before you remove anything from a property.
Building a cleaning business? Let's talk about local work
Tell us where you're based and what you're set up to deliver. If there's demand on your doorstep, we'll tell you straight — and if there's work we can send you, we'll send it.
